Carefully go over your own operations to make sure that you aren't losing sales because of some act of omission or commission that has escaped you. Look for anything that might discourage people from buying from you and if you find one or two things that are turning people away, fix them! Ask yourself these questions:

* Is our offer clearly stated? Are the buying directions clear? Is your booth or store organized and clear of clutter.

* Do our ads explain and emphasize the specific benefits customers will enjoy if they buy our products or services?

* Are we treating customers, clients or patients as we ourselves would want to be treated? Are we invariably courteous and prompt and always solicitous of the customers needs and wants? Do we suggest follow-up purchases that would add to the benefit of the first purchase?

* Can people get through to us by phone or fax without long delays? Do we make people feel at home when they come in to shop or see us? Do we thank people for buying? Do we offer our best customers tangible proof or our appreciation? Do we give these best customers special discounts and other special buying opportunities?

* Do we answer all inquiries by email promptly? Do the pages of our web site down load quickly? Are all of our products and services described in detail as to the benefits they provide? Is our offer clearly explained? Is ordering from our site clearly described? When someone orders, do they get an immediate confirmation via email?